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Lumina

Lumina Serum: Beauty Beyond Brilliance

Intro

Lumina is a unique voice in the world of beauty. Rooted in the principle that every woman’s natural beauty deserves the care of nature’s finest, Lumina emerges as a beacon of authenticity. With a world overwhelmed by beauty powerhouses, Lumina asserts its place by celebrating individuality and by targeting the discerning few who prioritize genuine care over mass-produced allure.

Client Details:

Name: Lumina Serum Company

Industry: Beauty and Skincare

Background:

Crafted by a passionate all-women team, Lumina Serum Company is an artisan brand that resonates with dedication and expertise. With 99% natural ingredients in every bottle, they might not serve the masses, but they are committed to unparalleled quality for those who truly value it.

Project Objectives:
In a crowded market space, the goal was clear: Build an identity for Lumina that does more than just differentiate. It should echo the brand’s core values, resonating with an audience that seeks authentic beauty solutions.
Research & Strategy:
Market Research:
While numerous brands peddled “beauty serums,” our in-depth analysis revealed a significant segment desiring authenticity over mere allure. These women, discerning and informed, became our focal point.
Brand Strategy:
Positioning Lumina was strategic. Instead of trying to fit in, we aimed to stand out by:
Emphasizing the handcrafted nature of Lumina products.
Showcasing the expertise of the all-women team.
Promoting the pristine natural ingredients that define each product.
Design Process:
Logo:
Lumina’s primary logo, drawing inspiration from ‘light’ and the fluidity of serum, elegantly employs a modified Didot typeface, striking a balance between grace and modernity. The accompanying oval logo mark speaks of continuous luminosity and flow.
Typography:
Using Didot and GFS Didot Regular, we opted for fonts that complement the brand’s leanings towards classic elegance while ensuring adaptability across platforms.
Color Palette:
Olive Green (#424530 – Primary): Represents the brand’s connection to nature and its rooted authenticity.
Cream (#ffefcd – Secondary): Echoes the soft, natural purity intrinsic to Lumina’s products.
Warm Taupe (#a58e74 – Accent): Reflects the subtle nuances and richness of natural beauty.
Vibrant Orange (#e09132 – Accent): Symbolizes the brand’s energy and zest for genuine skincare.

Our Role:

Every element of Lumina’s brand story bears my imprint as a professional brand designer. From conceptualization to the final unveil, We ensured that the brand’s mission, values, and heart were articulated in every design choice. This portfolio isn’t just a testament to a brand’s journey but to my commitment to creating resonant, authentic brand stories.

Closing Thoughts:

At its core, Lumina Serum stands as a testament to authentic beauty. A promise of genuine care, unparalleled quality, and the magic of nature’s best. As its designer, my role transcended mere design. I narrated Lumina’s promise through color, design, and story. Here’s to beauty that truly shines beyond brilliance.

For more insights into the world of brand storytelling and design, explore my portfolio further or connect with me. Together, let’s shape brands that make a difference.