Pure Bliss

Pure Bliss: A Hand-Drawn Ode to Organic Goodness

Intro

Amidst the clamor for genuine, organic choices, Pure Bliss stands tall with its cold press orange juice. Tailored for an audience that revels in supporting local businesses and cherishing natural flavors, our mission was to encapsulate this essence in every facet of the packaging.

Case Study:

Understanding the client:
Collaborating with Pure Bliss unveiled their core: unadulterated, fresh orange juice straight from nature’s lap. Their dedication to genuine flavors and sustainable practices shaped our design narrative.
Graphics
To mirror the brand’s authenticity, we embraced hand-drawn illustrations. These bespoke designs, brimming with character, were a nod to the artisanal spirit of small businesses and the organic promise of Pure Bliss.
Visual Elements:
Utilizing the fresh palette of #8CC152, #FF7F41, #FEDF59, #1F421C, and #FFFFFF, we painted a canvas that whispered tales of orchards, morning dews, and sun-kissed groves. Each hue was a chapter in the story of natural freshness.
Brand Identity Design:
Beyond mere packaging, we wove a brand tapestry for Pure Bliss. This encompassed a distinctive logo, curated typography, and other brand elements, ensuring Pure Bliss was instantly recognizable and evocative of its core values.

Result and Impact:

The revamped packaging ushered in a wave of positive feedback and heightened sales for Pure Bliss. The artisanal, hand-drawn approach became a signature, distinguishing the brand amidst competitors. Customers frequently lauded the genuine feel of the design, echoing the brand’s organic promise.

Conclusion:

Our endeavor with Pure Bliss was a dance between nature’s bounty and artisanal charm. The resulting packaging wasn’t just a container but a storyteller, narrating tales of organic purity and the heart of local businesses. It was less about selling juice and more about sharing a slice of nature’s best.