“Jam It” is more than a taste sensation; it’s a brand that embodies the vibrancy of fresh strawberries and the heart of local craftsmanship. Our mission was to craft a brand identity and packaging that would echo this sentiment, resonating with a discerning yet lively audience.
Case Study:
Understanding the Product & New Visual Direction: Our engagement with “Jam It” started with immersing ourselves in their narrative: delivering top-notch strawberry jam with a sprinkle of fun. Through curated mood boards and brainstorming sessions, we charted a visual journey that would encapsulate the brand’s vibrant essence and dedication to quality.
Market Research: To carve a niche for “Jam It,” we embarked on a comprehensive market study, scrutinizing competitors and pinpointing opportunities for differentiation. This groundwork was instrumental in sculpting our design approach, ensuring “Jam It” would not only be distinctive but also deeply resonate with its intended audience.
Graphics and Visual Design:
Mirroring the brand’s authentic yet spirited vibe, we ventured into hand-drawn strawberry motifs. These designs, while playful at heart, also underscored the brand’s commitment to artisanal excellence and genuine flavor profiles.
Visual Elements: The chosen color palette was more than just a visual treat. #FFF2DA exuded warmth, #00CEBA introduced a refreshing contrast, #EB0022 was the very soul of strawberries, #F9D405 hinted at sunlit orchards, #848415 grounded the design, and #160C28 added depth. Each shade was meticulously selected to narrate the brand’s story.
Brand Identity Design:
Logo: We gave Cooper Black a subtle twist, making it flow smoothly, reminiscent of the jam’s texture. Arial Rounded MT Bold was chosen as a complementary font, adding clarity and balance..
Font: Cooper Black was finessed to emulate the fluidity and richness of jam, while Arial Rounded MT Bold, as a supporting font, brought in modernity and readability.
Logo Mark: Adding a dash of whimsy, we conceptualized a delightful bread character, playfully smeared with jam, encapsulating the brand’s fun essence.
Final Presentation: Our design odyssey culminated in a harmonious mood board, a visual symphony that showcased the brand’s ethos and the creative voyage we undertook.
Result and Impact:
Upon its debut, “Jam It” garnered admiration and intrigue. The artisanal graphics, coupled with the meticulously crafted brand identity, etched a distinct space for the brand. Retailers observed heightened consumer engagement, and the feedback celebrated the brand’s fresh perspective on jam branding.
Conclusion:
Crafting “Jam It” was akin to painting a canvas with flavors, emotions, and stories. Through strategic design nuances and a profound grasp of the brand’s narrative, we birthed an identity that’s not just visually captivating but also emotionally evocative. It’s a testament to the magic of strawberries, local artisans, and the allure of authentic branding.
