Fiorelle: Essence of Florence in a Bottle

Introduction

Fiorelle emerges as a delicate symphony of scents, paying homage to the rich aromas and heritage of Florence, Italy. This brand of women’s perfume is a love letter to the warmth and timeless charm of its city, captured within the graceful artistry of fragrance.

1. Understanding the Client

Fiorelle is more than a perfume; it’s a narrative of femininity and grace. Born in the heart of Florence, the brand seeks to evoke the serene and soothing ambiance of the city’s historic streets. It’s an invitation to experience the calm sophistication that Florence is renowned for.

2. Research and Strategy

Extensive research into the Florentine culture, art, and history shaped our strategy. We analyzed the market, consumer preferences, and the enduring legacy of Renaissance art to craft a brand narrative that would resonate with the discerning modern woman, seeking not just a perfume but an olfactory masterpiece.

3. Design Vision and Color Palette

Drawing from Florence’s rich palette, the branding colors reflect the city’s artistic soul and the product’s luxurious nature.

Main Color

Primary Color (Tuscan Sun #fff8eb): A warm, inviting shade reminiscent of the soft glow cast by the Tuscan sun over Florence’s rooftops.

Secondary Color

(Medici Mocha #211d19): As deep and rich as the heritage of Florence’s Medici family, lending a grounded sophistication.

Accent Colors

• Coral Blush – #fac3a4 : Evokes the soft patina of ancient frescoes.
• Warm Pink – #ff988f : Reflects the vibrant flush of life in the city’s squares.
• Fiorelle Red – #f02e68 : Mirrors the passion woven into the fabric of Florentine life.

4. Typography

Combining the old with the new, the chosen fonts tell a story of timelessness and modernity.

• Headings: Greycliff Light – contemporary and refined, perfect for modern-day storytelling.
• Body Text: Greycliff Thin – sleek for easy reading, complementing the lightness of the headings.
• Highlights: Marlet Display – a bespoke choice that evokes the handcrafted spirit of Florence’s artisan past.

5. Logo and Monogram Design

• Primary Wordmark with Monogram: The logo is a hand-tailored creation based on Marlet Display, culminating in a monogram that intertwines ‘F’ and ‘R’ with the artful precision reminiscent of Florentine ironwork.
• Secondary Wordmark: A simplified version of the wordmark stands alone, maintaining the brand’s identity in a more subtle form.
• Monogram Variations: Exploring various artistic interpretations, the monogram variations echo the diversity and creativity of Florence.

Visual Elements

• Website: The website is a modern canvas painted with a Renaissance brush, blending minimalism with artistic flourishes that speak of Florence’s legacy.
• Packaging: Renaissance-inspired hand-drawn graphics give the packaging a feel of exclusivity, as if each bottle is a piece of history itself.

Conclusion

Fiorelle is poised to carve out a unique space in the perfume industry. It’s a brand where every element – from the warm hues of its color palette to the elegance of its typography and the cultural richness of its visuals – collaborates to tell a story as enduring and captivating as Florence itself.