Catfy Coffee Shop

Introduction:

Nestled in the bustling streets of Brooklyn, Catfy Coffee Shop offers more than just a caffeine kick. It promises a unique blend of warmth, comfort, and companionship with its feline friends accompanying visitors. At Catfy, it’s not just about the coffee; it’s about the experience, the escape, and the bond shared over a purr and a mug.

Client Details:

Name: Catfy Coffee Shop

Industry: Food and Beverage / Hospitality

Background:

Brooklyn’s vibrancy is as undeniable as its competition. With every nook and cranny bustling with eateries and cafés, Catfy Coffee Shop faced the challenge of carving its niche. Their unique proposition: Cats! The shop, however, needed more than just whiskers to whisk customers inside.

Project Objectives:

The streets of Brooklyn are a cacophony of choices. To make Catfy the preferred spot for coffee aficionados and cat lovers, a complete brand overhaul was required. With the dual goals of enhancing in-shop experience and digital presence, we embarked on a journey to rejuvenate Catfy’s identity, making it a hotspot in Brooklyn’s ever-bustling map.

Research & Strategy:

The secret wasn’t just to shout louder but to resonate deeper. Leveraging Catfy’s unique cat companionship proposition, the strategy revolved around:

1. Introducing quirky, fun branding elements to encapsulate the café’s spirit.
2. Amplifying their presence on social media through engaging content.
3. Ensuring easy discoverability through precise Google Business listings and maps shared on social media platforms.

Design Process:

Logo:

The primary logo is a playful twist on the ‘Noteworthy’ typeface. The ‘C’ adorned with cat ears and the ‘Y’ mimicking a cat’s tail capture the café’s essence beautifully. Further, the logomark – a whimsical illustration of a cat nestled inside a coffee cup, its tail elegantly forming the cup’s handle – is an instant attention-grabber, perfectly fusing the themes of coffee and cats.

Typography:

The choice of ‘Noteworthy’ for the logo and ‘Times New Roman’ (both bold and regular) for other types ensured a harmonious blend of fun and sophistication, reflective of the café’s atmosphere.

Color Palette:

• Latte Cream – #f5e0c3 & Soft Rose – #ffd3df – Primary Colors: Evoking warmth, comfort, and the creamy goodness of coffee.
• Midnight Blue – #0d1725 & Mocha Brown – #7d4d36 – Secondary Colors: Grounding the brand in the rich authenticity of coffee and the night.
• Vibrant Coral – #f06880 & Sunset Orange – #ff7430 – Accents: Introducing vibrancy, energy, and a touch of modernity.

Brand Assets:

We created a myriad of playful illustrations revolving around coffee, breakfast, and, of course, cats! These not only added a fun dimension to the brand but also served as excellent content pieces for social media, making Catfy’s branding truly stand out.

Your Role:

As the guiding force behind Catfy’s brand transformation, I ensured that every design decision, every color choice, and every asset reflected the café’s unique spirit. This portfolio is a testament to my commitment to breathing life into brands, making them resonate both offline and online.

Closing Thoughts:

Catfy Coffee Shop isn’t just another café. It’s where coffee meets companionship, where Brooklyn’s hustle finds its serene pause. With this rebranding, we didn’t just create a logo or a color palette; we crafted an experience, a memory, a place in the heart of Brooklyn and its people.